AI First Kotler Impact hello@aifirstlms.com Learning for teams, companies, and public bodies
AI First Courses
Sign in Browse courses

Customer Research with AI

Interviews, surveys, and synthesis in a week instead of a quarter.

2 lessons 50 sec 10 students enrolledMarketing
Martha RogersRector, Kotler Business School

Overview

Course description

Interviews, surveys, and synthesis in a week instead of a quarter. Built for working teams: short video lessons, one reading per module, and a knowledge check before the certificate.

What you will learn

  • Write an interview guide in an hour
  • Synthesize twenty interviews in a day
  • Turn findings into a brief

Requirements

  • Marketing with AI, or equivalent

Course content

2 lessons, 50 sec
Listening
The interview guide00:25
Synthesis with a model00:25

About the instructor

Martha Rogers
Rector, Kotler Business School
1 courses 2 lessons here 10 students