Marketing with AI

Overview

Course description

Plan, write, and measure a campaign with an AI assistant doing the heavy lifting. Built for working teams: short video lessons, one reading per module, and a knowledge check before the certificate.

What you will learn

• Write a one page brief an assistant can work from
• Produce three ad variants in under an hour
• Read cost per lead without a data team

Requirements

• A laptop and a browser
• No prior AI experience

About the instructor

Philip Kotler

Honorary Chairman, Kotler Impact